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Strategy is our key

Consumer focus

From a consumer perspective we create value-added concepts together with our customers. There are different physical and digital moments during the consumer journey and at each of those moments we come into contact with them. Cheese buyers are interested in discovering new cheeses, but do not always have enough knowledge to choose ‘the right one’. Therefore, we work with the customer to guide consumers through the world of quality cheeses to help them find their flavors to suit any occasion.

Cheese tech

From the value chain connection, we continuously work to shape the future of the cheese industry. Whether it’s efficient supply-chain solutions, our vision for the future of retail formats or helping consumers find their taste profile through our digital platform. Through cheese-tech we strive for superior consumer experiences supported by digitalization to create value for our customers.

Our organization

With a history dating back to 1884, we continue to build on a transparent and sustainable supply chain, global sourcing, a rich assortment and a strong customer proposition. We achieve this within an organization based on a growth mindset, in a testing and learning culture, where the focus is on progress rather than perfection.

Our Powerbrands

The ultimate in taste,
quality and enjoyment.

With our Powerbrands we add value to our assortment, made with the best ingredients for top quality, focused on the consumer’s desire.

Lutjewinkel1916

Years of experience, passion and craftsmanship, that’s what makes top shelf cheese. The very best cheese from the meadows of North Holland, specially ripened. Lutjewinkel1916: Great Taste.
De Rotterdamsche Oude

The ripening time ensures that De Rotterdamsche Oude is and tastes so unique. Because the cheese has been given all the time it needs to ripen, the delicious flavors and aromas are maximally developed. This flavor forms the character of De Rotterdamsche Oude. Time is our most important ingredient.

Danish Chef

Twist, squeeze, done! Never have boring snacks again with Danish Chef. Cheese spread in a handy tube, recognizable by the iconic chef’s hat. In a twist of the hand, you can set a fun-tastic snack on the table. You’re the chef!

Your supplier

Sales channels

We supply all channels within the cheese category, all over the world. Together we put the right assortment in any desired look and feel, entirely suited to the needs of the consumer and the sales channel.

Sourcing

We are the matchmaker between consumer demand and market supply. We take care of the sourcing of both ‘food’ and ‘non-food’ products. Our range consists of a mix of Dutch cheeses, foreign cheeses, cheese-related products and packaging materials. We buy from the northern Netherlands all the way to the south of Italy. From industrial raw materials to artisanal specialties.