EN
EN
Zijerveld changes name to Velder. This change marks a new chapter in our development, and we are excited to continue this journey under our new name. We are confident that this connects our strategy to our new identity, strengthening our position as a leading player in the cheese industry.
According to CEO Joris Vogelpoel, this change represents a milestone for Velder. “We represent the entire world of cheese, from the meadows to the distribution of our products. It reflects our vision of the cheese industry and our pursuit of top quality at every level of our value chain. It reflects our vision for the cheese sector and our pursuit of top quality at every level of our value chain. This change marks a new chapter in our development, aligning our strategy with our new identity, thereby strengthening our position as a leading player in the cheese industry.”
The new company name reflects a rich history, with over 100 years of experience in the world of cheese, encompassing heritage and future vision. “Our name is changing, but our commitment to building strong customer relationships remains unchanged,” stated CEO Joris Vogelpoel.
The transition to the new identity will take place in the coming week. During this time, all business activities will continue unabated. Velder looks forward to a successful future as the chain partner for high-quality cheese products.
For more information you can contact:
Marjolijn Put
+31 6 53289051
m.put@velder.com
About Velder
Velder is the chain partner in the world of cheese. From our origins, we stand at the basis of quality. We represent all links in the world of cheese. From the pasture to the distribution of our products. Together we form one unique chain, where every part delivers top quality. We continuously develop sustainability and have all the ingredients to offer added value, based on our vision of the category. This makes us the chain partner in the world of cheese. This strong foundation enables us to build sustainable partnerships, creating a unique customer and consumer experience.
“We will guide you through the world of quality cheeses”. To discover and inspire, but most of all to let everybody enjoy.
Velder; Tasting Happiness.
